What's your name?
What's your email address? *
We'd like to get to know more about you so we can design our services better with you in mind.
Where do you work?
What do you do there?
*We won't spam, we'll just ensure you get a copy of this report to your email.
If I were to buy your product or get started on your service digitally, how would my journey normally begin?
You will have to purchase our products directly on Shopee, Lazada or gain access to our service by calling the numbers on our website or sending an email through a contact form.
You will normally see a boosted post, message us directly on Facebook/Instagram/Email and we will process your order manually.
You will see a top of funnel ad telling you about a certain problem you may have that our product or service may solve. You may also have seen us through a Google Adwords result. Afterwards you land on our site, we will reengage you to learn about our brand until you buy our product or book our service through our website.
We have a comprehensive customer acquisition and retention strategy. Fulfillment might not be an issue as well because our website is integrated to our ERP/CRM/Sales & Inventory Management System.
We currently do not have the ability to acquire customers online or serve clients through the internet.
Tell us about your current website.
Our website was designed in the last 3 to 5 years. It tells us who we are, what we sell and how to get in touch with us.
We have different websites for each of our brands or strategic business units. We are working on generating sales from these websites.
Our website is an important piece of digital real estate. We acquire and engage customers because of our site.
Our website is the lifeblood of our customer experience. Customers can buy, learn, claim rewards and embody our brand through our site.
Tell us about your current search engine presence.
The results for the search engine results does not include our brand, business or company's website.
When we search for our brand/company the first search engine results page (SERP) returns our website, our competitors website alongside with links to Lazada or Shopee.
When we search for our brand/company the first search engine results page (SERP) returns our website, a Google Listing bearing our address, phone number and website.
We have invested heavily either on search engine optimization or Google Adwords. We bid or have optimized for branded keywords, negative keywords, transactional keywords and other relevant keywords.
What is the role of email marketing in your organization?
We currently do not have any efforts relating to email marketing.
We use a provider like MailChimp or through our emails to send all clients our newsletters monthly.
We use email to send abandon cart notifications, browser close notifications to reengage customers. We use email capture tools to help build segmented customer lists across different interests.
We generate a notable amount of revenue from our email campaigns. We spent resources to build triggers, flows and automations.
In your organization or company, who is in-charge of anything related to digital? (Digital marketing, digital communications, transitioning to new technologies)
There is no designated person internally and the functions are outsourced to another person or company
There is one person tasked to manage our digital marketing (social media, websites, online selling) and our technology used
Digital is driven by departments or teams led by either the Chief Technology Officer, Chief UX Designer or Digital Marketing Manager
This function is integrated into the whole organization. Everyone takes part in running our digital assets such as social media, e-commerce sites and other technology platforms.
As a business leader, how would you and your team (management committee, executive committee or board) measure success from digital platforms?
By the amount of page views, visitors, likes and shares our website and social media assets receive
By the engagement rates and click through rates of any of our multiple ads running on digital platforms
By comparing the actual conversation rates vs planned business objectives (digital marketing budget vs # of new customers acquired/ # of returning customers/ return on ad spend
Through dashboards that tell us about our cost per customer action, customer acquisition cost, customer lifetime values & average order values
How does your brand currently communicate with your customers? How does this communication influence you on running your business?
We communicate through out-of-home assets such as billboards, television/radio/newspaper ads and different marketing promotions
We communicate mostly through our social media page/s by posting on a day-to-day basis
We communicate through social media ads, influencers, customer service emails and use the feedback from customers to improve our operations
We have an omnipresent approach through buying keywords on search engines, banner advertising, social media ads and offline channels.
How much data does your organization have in relation to your current customers?
We are currently working to understand where our major customers are, what channels can we find them and understand who they are.
We know which channels our revenue comes from, we know what demographics and psychographics are customers are.
We combine data from the Facebook Pixel & Google Analytics to understand how much of our customers are passing through our sales funnels.
We understand where our customers are, what they are buying, when they are buying and why they are buying through our CRM software.
What part of your annual profits and revenue come from your digital assets (websites, e-commerce platforms, social media campaigns, email marketing)?
A negligible portion (less than 5% of total revenue)
A notable portion (between 5% to 15%)
A significant portion (between 15% to 30%)
Digital is one if not our core revenue driver (above 30% of profits)
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